What's way better than bad?
When it comes to people and the planet, what is bad and what is way better isn’t a clear-cut comparison like we hoped it would be when we started working with our sustainability advisors. It seems like the more we learn, the more cloudy things become. In fact, our education has led us to rethink our business entirely before it even launched. We've decide to pivot (as they say in the startup world), liquidate our inventory below suggested retail prices, and reinvest into WBTB 2.0, a much more focused, way better offering.
While there is much healthy debate around which materials or processes are better than another, we believe in a few guiding principles that will help everyone change the way we buy and make things for the better.
- Reducing is better than reusing is better than recycling.
- Reusable products are better than single-use, disposable items.
- High quality, long-lasting products are better than cheaply-made products with a short lifespan.
- Repairable and upgradeable products are better than products designed for obsolescence.
- Solar, self-powered or rechargeable products are better than conventional energy using products.
- Efficient products are better than energy or water intensive products.
- Locally-made in the USA is better than importing and shipping from other countries.
- Fair and ethical trade, safe and healthy working conditions, living wages, and worker empowerment is better than unfair trade.
- Transparent supply chains and inputs are better than unknown supply chains or inputs.
- Suppliers that have systems to manage and reduce energy, water, chemical and resource use are better than ones that don’t.
- Suppliers that have systems to reduce, treat, and manage air and water emissions, solid waste, and hazardous chemicals are better than ones that don’t.
- Less toxic inputs and full disclosure of all chemicals and processes is better than harmful or unknown inputs in products.
- Minimal packaging is better than excessive packaging.
- Good design/marketing is better than green design/marketing.
- Specific environmental and social data, and verified claims are better than vague claims such as “Earth friendly”, “Nontoxic” or “Green”.
Thank you for investing in WBTB 2.0 and our planet's future while getting a limited edition souvenir in the process.
Chad Rea, Principal / Creative Director